Sascha Hopson is an art director, designer, and type designer based in Oakland, CA. Currently, he’s a Lead Creative at Shopify, where he focuses on thoughtful, systems-led brand, commercial, and growth creative work. He previously worked at Atlassian and a range of early-stage startups. He holds a certificate in typeface design from Letterform Archive’s Type West.

His approach to design is iterative and adaptive, evolving in response to its context over time and informed by a wide range of cultural references, thoughtful juxtapositions, and subtle nuances. He focuses on creating practical solutions that drive results across brand, commercial, and growth initiatives.


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