Sascha Hopson


Atlassian Platform 

2020
 This camapign marked Atlassian’s first public-facing effort to position itself as an integrated, open, and extensible platform. As Creative Lead, I developed the visual strategy and design direction, helping evolve the Atlassian brand into a more human, relatable presence—while building a flexible visual system designed to scale across products and teams.

This high-priority campaign delivered a competitive message aimed at existing customers, showcasing how Atlassian’s platform connects tools, teams, and workflows. I led a cross-functional creative team—spanning design, copy, and development—to shape the art direction, craft cohesive messaging, and guide implementation across multiple touchpoints.










Team 
Design Lead
Sascha Hopson

Creative Direction
Leah Pincsak

Writer
Melanie Duong

Designer
Megan Hart





































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