Sascha Hopson


Powered by Shopify

2025


 “Powered by Shopify” is a global brand campaign celebrating the transformative moments that define entrepreneurial journeys. Centering 22 real merchants, the campaign positions Shopify as the definitive platform for aspiring business owners—highlighting authentic stories of growth, perseverance, and success.

As Art Director, I helped shape the overarching concept and visual language of the campaign, with a focus on creating work that felt bold, inspiring, and grounded in real experience. I also served as team lead for social video and static creative, overseeing the design iterations across platforms including TikTok, YouTube, and Instagram.

Launched globally across broadcast, digital, and social channels, the campaign delivered over 100 tailored assets across four markets. Every piece of creative was designed to prime new audiences—meeting them where they are and making entrepreneurship feel possible, personal, and powerful.

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Team
Art Director & Lead Creative
Sascha Hopson

Creative Director 
Rian O’Neill

Executive Producer
Jess Pererton

Producers
Sue Duffy, Kelsey Petrie, Josh Patterson

Designers
Brenda Wisniowski, Danielle Hollander

Writer
Shepard Wallace

Director
Vincent Haycock

Agency
Somesuch

Editors
Parallax


Motion Designers
Jane Kim, Emma Corby

Operations
Emma Fedderson, Emily Curry, Shannon Hayward





































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